What is Corporate Identity?
...and Why is it Important?
Your company’s corporate identity is like its fingerprint. If used effectively, your identity is a powerful tool that communicates
what your business is about, and stays top-of-mind for your clients.
In general, this amounts to a corporate title, logo and supporting devices commonly assembled within a set of corporate guidelines.
These guidelines govern how the identity is applied and usually include approved colour palettes,typefaces, page layouts, fonts, etc.
All marketing materials should communicate that same strong corporate identity, whether people look for you online,
on social media or physically visit your shop.
Creative Lily has the expertise to assist you in designing your corporate identity in such a way
that it will have a positive effect on your bottom line.